Structure Prior
Price, demand theme, product form, visual certainty, and audience fit form the structural prior.
Not an opinion. A structured verdict.
Built on a structural model, not trend lists.
Scores are decision-support signals, not revenue forecasts.
Unit Economics Gate
Maximum CPA and break-even ROAS determine whether the product can move forward.
Fulfillment & Compliance
Claims, batteries, IP, sizing, weight, fragility, installation, child safety, and supplier risks are deducted transparently.
Every score carries evidence, confidence, and missing inputs.
The primary channel is labeled “Primary model”; other channels are labeled “Directional.” The model extracts and explains fields; deterministic code calculates the score.
Analyze → Improve → Create → Launch → Learn
Analyze
Read public evidence and user-supplied facts.
Improve
Fix the structural deductions that matter.
Create
Build around process, proof, and audience.
Launch
Commit spend only after the economics gate.
Learn
Bring observed outcomes into the next decision.