THREE ANONYMOUS CASES

See the evidence, not a sales pitch.

Each example shows the score, confidence, evidence boundaries, risks, and a concrete improvement path.

FUNCTIONAL SHOES

Wide-toe walking shoes

86ACONFIDENCE 79
AxonPrimary model
94
MetaDirectional
76
TikTokDirectional
58
GoogleDirectional
71
BREAK-EVEN ROAS1.74ECONOMICS CHECKPASS

Economics use sample inputs and can be verified again after edits.

Why it can work

  1. Value is visible in three seconds
  2. Specific 35+ audience burden
  3. Before-and-after movement is filmable

What can fail

  1. Sizing can raise return rates
  2. Landed cost is not confirmed
  3. Category creative can become generic

What to change

  1. Show toe-room in motion
  2. Add sizing and returns guidance
  3. Test a two-pair bundle

Scores are decision-support signals, not revenue forecasts.

The score does not promise winners. It helps reject structurally bad opportunities.

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